Ad Tech Briefing • Lead Story
IAB Tech Lab releases an Agentic Roadmap for digital advertising
The roadmap extends existing standards with modern protocols to enable interoperable agentic execution at scale.
The Future of Digital Publishing
Ad Tech Briefing • Lead Story
The roadmap extends existing standards with modern protocols to enable interoperable agentic execution at scale.
Sponsored · Sovrn Commerce
Platforms • Sample
The operating system targets autonomous execution across premium supply and partner pilots.
January 5, 2026 • Product
Agency Watch • Sample
Leadership says AI is a growth and margin driver, adding new investment on top of prior spending.
February 4, 2026 • Strategy
Standards • Sample
The draft proposes a containerized architecture to speed interoperability between agentic systems.
November 13, 2025 • Infrastructure
CTV • Sample
New guidance clarifies six core CTV formats and updates programmatic trading notes.
December 11, 2025 • Standards
Agentic Execution • Sample
The group will host a webinar to walk through the agentic standards roadmap and timelines.
January 28, 2026 • Events
Markets • Sample
Investors are watching how automation reshapes revenue and margins across large holding groups.
February 4, 2026 • Markets
Opinion • Sample
As standards evolve, transparency and governance become core to brand safety.
Jan 2026 • Commentary
Home • Sample
A new CTV Ad Portfolio defines six core formats and updates programmatic guidance.
December 11, 2025 • CTV
Technology • Sample
PubMatic positions AgenticOS as an operating system for agent-to-agent workflows.
January 5, 2026 • Platforms
Business • Sample
Leadership frames AI as a growth and margin driver alongside continued investment.
February 4, 2026 • Agencies
Markets • Sample
Share performance reflects optimism on AI-led growth mixed with disruption fears.
February 4, 2026 • Markets
Opinion • Sample
As standards evolve, transparency and governance become core to brand safety.
Jan 2026 • Commentary
Life & Arts • Sample
Pause, menu, and screensaver formats reshape how audiences engage with ads.
December 11, 2025 • Culture